Interesting Business2Community article, here, about how to handle time wasting people at work. There are just a few of key points:
· Know how to delegate
· Set times for handling questions and issues
· Rethink your meetings
The last one applies to all of us. How many meetings happen out of habit week after week or are much longer than they need to be? Do many of your meetings share information that could have just as easily been sent as an email? Do they have way more attendees than are really needed?
As we look ahead to 2018 maybe we should all reevaluate our meetings. Make sure the attendees are appropriate and determine if they all need to be there the whole time. See if there are more efficient ways to share information. Try going without – what happens if you skip a few! Give us your ideas for minimizing the time devoted to meetings, would love to hear your tips.
Are you part of a B2C company? If you’re not, you no doubt interact with them as a consumer, so the following is relevant to all of us. A recent Salesforce blog post titled, “Micro-Moments to Transform the Customer Experience”, starts off with a bang:
“According to the fourth annual “State of Marketing” report, here, brands are increasingly competing on customer experience. In fact, 52% of B2C customers are likely to hop to the competition if you aren’t delivering a personalized experience.”
52% is an astounding number. The article focuses on “micro-moments”, a term credited to Google. Micro-moments are all those time consumers turn to their mobile devices to answer an immediate question. They are key opportunities to present a great customer experience and even to increase customer loyalty. Each time we look for a review, check on status of a shipment, pull up tickets on our phone and so forth are key elements of our relationship with any business, including yours.
The blog post has stories from many different companies about how they are using these micro-moments to improve the customer experience. It’s worth a read, it may spark a great idea for your company!
This recent blog post from 4Imprint about dress codes was interesting. In general, attire is much more casual than it used to be. Of course that varies dramatically by region, by industry and other factors. We do have a dress code in our employee handbook and we do talk to new hires, especially recent college grads, about what is appropriate to wear to the office, what is appropriate to wear to events where they are representing us or our clients, and what to wear in casual work situations. College really doesn’t teach that! The blog post recommends an employee fashion show, illustrating clothing dos and don’ts. We gathered photos from various places for our own do or don’t wear illustrations. Being specific, with photos or a fashion show, helps ensure everyone has a common understanding of what is appropriate for your company and what you mean when you say terms like “business casual”.
Two of the sentences of our dress policy often referred to are: “A good rule of thumb is that if you are not sure if something is acceptable, choose something else or inquire first. Also, it is generally better to be overdressed than underdressed.” Both are good points to keep top of mind.
We are a professional consulting team which is reflected in the work we do and also in how we present ourselves. In office or off site client meetings call for professional dress while Fridays are often more casual. It is rather nice to see a suit and tie once in awhile! Does your company have a dress code?
It’s late afternoon, you’re dragging, what do you do to energize for the rest of the day? Lots of strategies here from caffeine, which means the newly opened coffee shop around the corner has seen several visits from us already, to taking a brisk walk. Those walks might be walking meetings or just a good chance for a change of scenery and a change of pace. This article from Fast Company has many great ideas that might work for you. Research shows late afternoon might be the best time for team meetings or brainstorming. It also might be the best time for your social media postings, while others take a break with their social media they just might see your posts!
Each of us needs to determine how we can best optimize our days. Plan ahead, do tasks at the ‘right time’, and sometimes take a break to refresh can all help us keep our productivity high all day long.
Longer attention span: your target audience or a goldfish? Hard to believe but the average person’s attention span is now shorter than that of a goldfish! An article in Time Health quotes a Microsoft study which shows a human will pay attention for 8 seconds and a goldfish for 9!
Our digital lifestyle may make us better multitaskers but we’re also easily distracted. There is a lot of content out there, coupled with short attention spans, it’s not easy to stand out from the crowd.
This post from RO Innovation makes the case that video can be the way to go instead of the case study format. Our brains actually process video faster than text.
Think about how video might work for you as you share stories of your customers and your brand. Our clients have a clear need for written content but we’re seeing an increase in the desire for video. Often times our interviews will become both short and compelling video pieces and a complimentary case study with greater detail. We’re about to send a team to Australia for a second time this year to create video and written case studies for our clients. There are a lot of interesting customer stories among Australian businesses! Whether your customer is in Australia or right next door, think about the format which will tell their story best.
We had two projects over lap this week. One client needed us to follow up on survey results and another asked us to invite customers to participate in an important event. Both projects were at the stage where it was time to leave email behind and make phone calls. Between the two projects, two team members have made over 300 phone calls quickly, all in just a few days. One person even came in at 5:30 AM so he could connect with the East coast early in their business day.
We were able to exceed goal for both projects. We did leave a lot of voicemails but had great conversations with everyone who answered their phone. A conversation is a great chance to meet your objective but also check in with advocates, see what other activities they might be interested in, see if anything has changed for them or their company, and answer questions. A lot of talking, but well worth the time!
Do you localize content? Some of our clients do. We’re involved as we have on staff native speakers of several languages and are able to localize, not just translate. A recent study from the CMO Council surveyed marketers for information about the state of localization in their company and is summarized in this article on MarTech Today by Amy Gesenhues.
A full 75% of CMOs invest less than 10% of their budgets for localization and, regardless of spend, a large majority are unhappy with the results. Of the total surveyed only about one third felt they were doing well or were very advanced in this area.
The report address the broad issues of localization, it’s certainly not language alone. For international content one must address everything from number, currency and date formats to colors and visual images plus so much more. Even strictly within US borders localization efforts are also applied to content due to large differences across the population. it is important to change your content to best meet the needs of various locales. Localization is a complicated area!
Get the full report here for insights on marketers views about localization efforts and see how your company compares.