This recent blog post from 4Imprint about dress codes was interesting. In general, attire is much more casual than it used to be. Of course that varies dramatically by region, by industry and other factors. We do have a dress code in our employee handbook and we do talk to new hires, especially recent college grads, about what is appropriate to wear to the office, what is appropriate to wear to events where they are representing us or our clients, and what to wear in casual work situations. College really doesn’t teach that! The blog post recommends an employee fashion show, illustrating clothing dos and don’ts. We gathered photos from various places for our own do or don’t wear illustrations. Being specific, with photos or a fashion show, helps ensure everyone has a common understanding of what is appropriate for your company and what you mean when you say terms like “business casual”.
Two of the sentences of our dress policy often referred to are: “A good rule of thumb is that if you are not sure if something is acceptable, choose something else or inquire first. Also, it is generally better to be overdressed than underdressed.” Both are good points to keep top of mind.
We are a professional consulting team which is reflected in the work we do and also in how we present ourselves. In office or off site client meetings call for professional dress while Fridays are often more casual. It is rather nice to see a suit and tie once in awhile! Does your company have a dress code?
It’s late afternoon, you’re dragging, what do you do to energize for the rest of the day? Lots of strategies here from caffeine, which means the newly opened coffee shop around the corner has seen several visits from us already, to taking a brisk walk. Those walks might be walking meetings or just a good chance for a change of scenery and a change of pace. This article from Fast Company has many great ideas that might work for you. Research shows late afternoon might be the best time for team meetings or brainstorming. It also might be the best time for your social media postings, while others take a break with their social media they just might see your posts!
Each of us needs to determine how we can best optimize our days. Plan ahead, do tasks at the ‘right time’, and sometimes take a break to refresh can all help us keep our productivity high all day long.
Longer attention span: your target audience or a goldfish? Hard to believe but the average person’s attention span is now shorter than that of a goldfish! An article in Time Health quotes a Microsoft study which shows a human will pay attention for 8 seconds and a goldfish for 9!
Our digital lifestyle may make us better multitaskers but we’re also easily distracted. There is a lot of content out there, coupled with short attention spans, it’s not easy to stand out from the crowd.
This post from RO Innovation makes the case that video can be the way to go instead of the case study format. Our brains actually process video faster than text.
Think about how video might work for you as you share stories of your customers and your brand. Our clients have a clear need for written content but we’re seeing an increase in the desire for video. Often times our interviews will become both short and compelling video pieces and a complimentary case study with greater detail. We’re about to send a team to Australia for a second time this year to create video and written case studies for our clients. There are a lot of interesting customer stories among Australian businesses! Whether your customer is in Australia or right next door, think about the format which will tell their story best.
We had two projects over lap this week. One client needed us to follow up on survey results and another asked us to invite customers to participate in an important event. Both projects were at the stage where it was time to leave email behind and make phone calls. Between the two projects, two team members have made over 300 phone calls quickly, all in just a few days. One person even came in at 5:30 AM so he could connect with the East coast early in their business day.
We were able to exceed goal for both projects. We did leave a lot of voicemails but had great conversations with everyone who answered their phone. A conversation is a great chance to meet your objective but also check in with advocates, see what other activities they might be interested in, see if anything has changed for them or their company, and answer questions. A lot of talking, but well worth the time!
Do you localize content? Some of our clients do. We’re involved as we have on staff native speakers of several languages and are able to localize, not just translate. A recent study from the CMO Council surveyed marketers for information about the state of localization in their company and is summarized in this article on MarTech Today by Amy Gesenhues.
A full 75% of CMOs invest less than 10% of their budgets for localization and, regardless of spend, a large majority are unhappy with the results. Of the total surveyed only about one third felt they were doing well or were very advanced in this area.
The report address the broad issues of localization, it’s certainly not language alone. For international content one must address everything from number, currency and date formats to colors and visual images plus so much more. Even strictly within US borders localization efforts are also applied to content due to large differences across the population. it is important to change your content to best meet the needs of various locales. Localization is a complicated area!
Get the full report here for insights on marketers views about localization efforts and see how your company compares.
Whether personally or professionally, it’s likely you use Facebook. Just last month Facebook hit the milestone of 2 billion, yes billion, users. Nearly 25% of the world’s population uses Facebook. These stats and others are in a recent post from Business2Community by Mandy Edwards, 20 Facebook Statistics for 2017, here.
Did you know Shakira has the most Facebook fans of any musician? Or that 85% of Facebook video is watched without sound?
From a business perspective 40% of Facebook users have never liked a business page, yet Facebook is the social platform marketers say is most important. If you have decided Facebook is a good channel for your business, how do you make your business page stand out? Are you reaching your social, and more specifically, your Facebook goals? Let us know.
An interesting article and infographic from ReachMail here. “Work Email Trends After Hours”. They surveyed 1000 people who consider email important to their work, in the US, about their email use and discovered some interesting trends and even regional differences, here are a few:
- 49% of millennials have never sent a work email after 9pm
- 75% of us check work email on our days off
- 71% of us on the West Coast check email on vacation vs. 61% of the total surveyed
It’s interesting information. Not only is email important for our work we use email with many of our clients as the fundamental way to interact with their customers. Looking at this information can give us some insight into responses.
What fact did you find most surprising? How about that only 54% feel they receive more email now than they did 3 years ago! I don’t know about you but we get lots more!