We have two team members headed to Australia for video shoots. They should be there now but their flight got cancelled last night so they have a ‘fun’ day working from LA. Fingers crossed that they jet off tonight. It would be nice to have a day to adjust rather than having to run from a 17 hour flight straight to the customer site!
We’re seeing more and more use of video with customer advocacy, and for good reason. This article from Insivia has some very interesting statistics, 27 Stats About Video in 2017. Bottom line, people are viewing a lot of video, more every day. Executives are viewing and sharing video, 4X as many customers would rather watch a video about a product than read about it, and marketers who use video grow revenue faster than those who don’t. The stats in the article have links to the source so you can learn more. The article has a lot of information which helps reinforce the importance of video.
If you are using video great. If not, give it a serious thought and give us a call so we can show you how effective video can be in your advocacy work and help you join the majority of marketers using video.
An interesting article and infographic from ReachMail here. “Work Email Trends After Hours”. They surveyed 1000 people who consider email important to their work, in the US, about their email use and discovered some interesting trends and even regional differences, here are a few:
- 49% of millennials have never sent a work email after 9pm
- 75% of us check work email on our days off
- 71% of us on the West Coast check email on vacation vs. 61% of the total surveyed
It’s interesting information. Not only is email important for our work we use email with many of our clients as the fundamental way to interact with their customers. Looking at this information can give us some insight into responses.
What fact did you find most surprising? How about that only 54% feel they receive more email now than they did 3 years ago! I don’t know about you but we get lots more!
Well we almost did it. With the very last clues in our hand, solving the last puzzle, to open the last lock, time was up!
From their website, Beat the Lock is described as: an interactive adventure experience where you and your friends are locked in a themed room to piece together clues, decipher codes and solve puzzles to ultimately find the key to escape!
You have an hour to solve myriad types of puzzles, open all sorts of locks, which lead to more clues for more puzzles! In our theme we were looking for jewels hidden by Grandma Edna so we could have our rightful inheritance. We had an hour to find the jewels before pesky relatives would arrive to stake their claim.
And we almost did it! It requires teamwork and communication and is bounded by time pressure. Just in case any of you do a similar experience we don’t want to share details but suffice to say it’s a great team building experience and even though we didn’t Beat the Lock we did have great fun!
Want to make good use of 30 minutes? Read the blog post from Salesforce, here, and follow some – or all – of the suggestions for improving your sales skills.
We are all selling all the time even if sales is not our official role. The blog post is a quick read with several different activities you can do, each with an estimate of the time commitment. They are a good starting point for any of us. If you want to know more there is a link to download 100 sales tips.
See below for one tip, check out the post for more and remember to keep moving!
It was a siesta for Winston Churchill, even in the midst of the Second World War. Instead of getting more done aim to have less to do in the first place. Be realistic, and doing it all may not be realistic. Being industrious isn’t enough, after all even ants are industrious. Give your employees recognition and praise, productivity rises.
Those ideas are from “30 Real Quotes on Productivity You Can Relate To, How billionaires, writers, leaders, and philosophers think about productivity”. Read it here
It’s worth a visit to read these great quotes about productivity from a very diverse set of individuals including Warren Buffett, Stephen King, Bruce Lee, and so many more. You are bound to find a favorite and, hopefully, inspiration. Remember this for the next time you need to move from procrastination to action! Tell us which quote you like most or share your favorite quote from another source.
What motivates someone to share their opinion? How can you influence them to try to persuade others? A recent article from Stanford Graduate School of Business titled “Where Do Advocates Come From?” cites a range of research into advocacy.
Professor S. Christian Wheeler and PhD graduate Omair Akhatar coauthored a study which found that you can persuade people with fixed attitudes to advocate by positioning it as an opportunity to stand up for their views, rather than as one to engage in dialogue. And for people that believe attitudes can change, the opposite is true.
Another cited study showed that those who are uncertain are more likely advocates than those who are moderately certain! Titled “the Curvilinear Relationship Between Attitude Certainly and Attitudinal Advocacy by Lauren Cheatham and Zakary Tormala confirms what we often see, those that are very certain on a topic are more likely to be advocates than others. Their surprising study shows advocacy has a J curve, peaking with those highly certain, lowest for those of moderate certainty, and rising again for those with low certainty. They found people with low certainty do share their views, they often want to gather further information, and are open for discussion. Someone highly certain can come across as judgmental, not so those in the low certainty category.
Interesting thoughts. We need to take time to frame our discussions and messages appropriately and not overlook those advocates that still have questions. Science can help us be more effective. What do you think of these conclusions?
The average reader will spend only 37 seconds on your blog post or article according to recent research from Business 2 Community. See their infographic here. It has statistics and trends for content marketing in 2017.
While a successful bull ride is only 8 seconds, 37 seconds is terribly short when you think about your content and your audience. The infographic has a wide range of additional information about content – from percent of emails now opened on mobile devices (53%) to the percent of tweets with images that are retweeted (150%) compared to those without photography or graphics.
Content does impact the experience your customers have with your brand, it’s worth looking at this information and thinking through your content strategy. Does this confirm or contradict what you are seeing? Which stat did you find most surprising? Will there be changes to how you approach content in 2017? Comment below.