Sometimes a little friendly competition helps bring some new energy to a task you may have done before. Who says sticker charts are just for kids!
For many of our clients we have a focus on recruiting new advocates into their program. Ensuring a robust program membership is the key to finding the right customer for upcoming opportunities. We’ve decided to inject a little competition into the recruiting process for one of our clients.
Sparkly smiley face stickers are climbing up a chart. Three of our team members are in a bit of a race to see who will recruit more advocates this month. It’s fun and it makes the progress visible to everyone. And the person who recruits the most wins bragging rights though when we have other competitions sometimes they have prizes!
How do you put a little fun into your work?
We are interviewing our clients and their customers all the time. Each discussion about how our role with the client might expand is really an interview. Each call with a potential advocacy program member is an interview. Lots of them, every day. This article from the Content Marketing Institute, written by Clare McDermott, “Perfecting The Art of the One-on-One Interview”, is full of useful ideas and links to even more ideas.
McDermott divides the article into sections: how to prepare for the interview, how to begin the interview, and how to hit your stride. Each section has great information. Depending on your level of interview experience this may serve as a refresher or be full of new information. We’re sure that even the expert interviewers among you will learn something new. Reading this article is well worth your time.
Let us know what you learned or how the article reinforced something you’ve always thought important. Leave a comment, below.
Do you use personas to help shape your content and programs? This article by Jessica Vionas on the Business2Community site points out some traps to avoid as you are developing buyer personas. Mistake number one is making assumptions. Many of us have been guilty of that, especially if you do not have funds for research. Ideally you would be able to interview a subset of your customers rather than rely solely on market research. Just don’t skip research! Use that knowledge to create fact based, not assumption based, personas.
Once you begin to develop your personas the article suggests not slicing and dicing too finely. How many personas do you really need? What differentiates one persona from another? Roles are often used but is it really the role the person is in or is it the challenges they face which are the key differentiators of your various personas?
We hope the last mistake covered in the article is not true for you – creating personas and then not using them! As the articles says, that is “just silly”. I suspect some might have even stronger language for that situation!
Do you have fact based personas that you use as you develop content and programs? Share your experiences in how they have helped you be successful.
Interesting Business2Community article, here, about how to handle time wasting people at work. There are just a few of key points:
· Know how to delegate
· Set times for handling questions and issues
· Rethink your meetings
The last one applies to all of us. How many meetings happen out of habit week after week or are much longer than they need to be? Do many of your meetings share information that could have just as easily been sent as an email? Do they have way more attendees than are really needed?
As we look ahead to 2018 maybe we should all reevaluate our meetings. Make sure the attendees are appropriate and determine if they all need to be there the whole time. See if there are more efficient ways to share information. Try going without – what happens if you skip a few! Give us your ideas for minimizing the time devoted to meetings, would love to hear your tips.
Next week nearly all of Referential is gathering at our main office in San Jose. Team members from 2 countries and 5 states will be here. We will be missing our team member from India, though we have creative ways to keep him involved and updated. Subsets of us will be off to meet with local clients. There will be more security training. We’re ensuring the whole team is conversant in our newest service offerings. New product training is also on the agenda. One evening we’re playing bocce ball. Good food, and a chance to have some fun together is important.
Our newest hire will have her first day Monday, talk about great timing! Not only will she get a shiny new PC, many of the rest of us will too. Everyone is here, great time for a technology refresh. In the photo you can see part of the assembly line that is getting the PCs ready with the newest software and security tools. Large monitors are here too so we still have the benefit of a large display with new, smaller PCs which will be great for travel.
A week together is quite a treat. Nice to see each other in person, not just via video or phone. We’re all looking forward to it!
Friday of a long week and thoughts go to the weekend. Often of fun times with family and friends, maybe just a chance to fully relax. And then there is this article from Inc Magazine titled: “Do You Do These 4 Weekend Habits That Set High Performers Apart From Everyone Else?”
It makes one think if a change to the weekend could mean a more productive and even a more relaxing week. The article says high performers do the following over their weekends:
· They visualize their success
· They review their KPI’s
· They develop specific goals for the week
· They adhere to the 1% rule (improve 1% each day and over time you will see big gains)
The article is worth a read, it’s short and the time will pay back dividends. Get a bit more detail on each of the 4 habits. Do you do these things now? If not, choose one to start with and let us know the impact on your week!
Congratulations to our client Lisa Matzdorff, Director, Customer Experience, at Symantec. She was just named the winner of the Sherpa Award for Innovative Feature Use at the Elevate Customer Summit hosted by RO Innovation.
Lisa uses ReferenceView, an application from RO Innovation, to track recruitment and reference activities. She needed a granular method for tracking and reporting each stage of recruitment to support the volume and multi-step process in place at Symantec. Lisa turned to ReferenceView’s workflow functionality to keep recruitment of new advocates moving at an optimal pace. Notes are captured within each step so that a permanent record remains available.
This approach ensures the recruitment process is as efficient as possible, with a clear view of metrics. The process has enabled Lisa to consistently exceed the security industry’s standard advocate recruitment rate! Congratulations Lisa on both your award and your great results!