Our Interns, and Summer, Are Almost Gone!

Hard to believe it but school is about to begin for our interns, and school starting is often seen as the sybolic end of summer.  It’s been great having them with us.  Two are employees of one of our clients, which we have hosted in our office, and one we claim as our very own.  So many benefits, for both them and us. 

They have learned much of the ins and outs of customer advocacy but that’s only the beginning.  With very little experience in an office beforehand they also learned communication skills, how to dress, business etiquette for meetings, and that lunch with your friends might allow for a different set of manners than when in a work setting.  They all go to great colleges but there is a lot about day to day behavior in the workplace that they have no way to learn until they are in the workplace! 

We benefit as well.  Nothing like having your documentation tested by someone with fresh eyes and that has never used any of the referenced applications!  We’ve been able to accomplish much more with their help. While we might have to do some teaching or reviewing they have been able to contribute from day one, allowing us to get to ‘wish list’ projects.  Having interns also provides a growth opportunity for Referential staff. Mentoring others is valuable experience and we did match each intern to staff for the bulk of their work. 

Being honest, we’re looking for a great pool of talent to help us not only in the summer but throughout the school year and just possibly to join Referential, or one of our clients, once they graduate.  We’ve had interns for years and the set we have now is great, we’ve been very happy to work with them.  And we must thank them for introducing us to a wonderful fried chicken restaurant, another benefit!

Take Your Vacation – All Of It!

Last year fully 54% of American workers did not use all their vacation according to this post from Business 2 Community written by Kristen Carlson.  Taking time away to refresh and recharge is valuable but do you know just how valuable? This article from Inc by Lolly Daskal has some interesting statistics.

When we do go on vacation 3 out of 5 of us do some work, some more than others! If you don’t take your vacation you’re likely to have higher stress levels and negatively impact both your cardiovascular health and even your year end performance rating!

At Referential we believe taking vacation is important.  We just did a quick mid-year reminder to everyone of how much vacation they have already used this year and how much they still have available. We encourage early planning for time off at the holidays, which is really important for us as our clients still need our services. We are open and stagger time out of the office so as to continue to provide coverage.  We discourage carry over, we’d rather people take their full vacation and get the associated benefits each year.  So far team members have had staycations, attended music festivals, visited the Caymans, the Dominican Republic, Spain, France, and Seattle, to name just a few places, with more exciting locations in plan.

Be among those that take all of their vacation time each year!  You’ll feel better and perform better as well.

We work with the best!

There is a great article from Forbes about the world’s most influential CMOs.  They name the top 50.  Forbes teamed with Sprinklr and LinkedIn to compile the list.  Their criteria included impact on brand performance, impact on brand awareness, external and internal influence, and influence on peers. An impressive list of CMOs indeed! Worth a read for more information about their shared characteristics.

We are proud to say our clients are well represented on the list.  4 of the top 13 are clients, showing their appreciation of and concern for the influence their customers can have.  Congratulations to all of course and extra congratulations to our clients!

Good Things Come in Threes – Three Interns!

Good things do come in threes and in our case it means three interns this summer.  We have an intern working on a variety of Referential projects. The other two interns are with us courtesy of one of our clients that wanted increased resources for their projects this summer.  Each Monday for the last 3 weeks one has started.  They are students at St Mary’s, UC Berkeley, and Cal State East Bay, with a variety of majors.  We’ve paired them with “buddies” to help train and mentor them.  It’s great to add to the pool of advocacy experts. 

And in case you are wondering about the phrase ‘good things come in threes’, read this blog post from Historically Speaking.  The examples range from the three little pigs, genies always granting three wishes, to a saying from Confucius.   

And from StackExchange:  Good Things Come In Threes – has a definite positive connotation. From fairytales to Hollywood blockbusters, “the rule of three” (Latin-“omne trium perfectum”) principle suggests things that come in threes are inherently more humorous, satisfying and effective than any other number of things. 

We certainly believe that good things do come in threes!

 

 

Video in Australia

pexels-photo-68704We have two team members headed to Australia for video shoots.  They should be there now but their flight got cancelled last night so they have a ‘fun’ day working from LA.  Fingers crossed that they jet off tonight.  It would be nice to have a day to adjust rather than having to run from a 17 hour flight straight to the customer site!   

We’re seeing more and more use of video with customer advocacy, and for good reason.  This article from Insivia has some very interesting statistics, 27 Stats About Video in 2017.  Bottom line, people are viewing a lot of video, more every day.  Executives are viewing and sharing video, 4X as many customers would rather watch a video about a product than read about it, and marketers who use video grow revenue faster than those who don’t. The stats in the article have links to the source so you can learn more.  The article has a lot of information which helps reinforce the importance of video.   

If you are using video great.  If not, give it a serious thought and give us a call so we can show you how effective video can be in your advocacy work and help you join the majority of marketers using video.

Beat the Lock – Almost!

Well we almost did it. With the very last clues in our hand, solving the last puzzle, to open the last lock, time was up! 

From their website, Beat the Lock is described as: an interactive adventure experience where you and your friends are locked in a themed room to piece together clues, decipher codes and solve puzzles to ultimately find the key to escape!   Beat the Lock 3

You have an hour to solve myriad types of puzzles, open all sorts of locks, which lead to more clues for more puzzles! In our theme we were looking for jewels hidden by Grandma Edna so we could have our rightful inheritance. We had an hour to find the jewels before pesky relatives would arrive to stake their claim. 

And we almost did it! It requires teamwork and communication and is bounded by time pressure. Just in case any of you do a similar experience we don’t want to share details but suffice to say it’s a great team building experience and even though we didn’t Beat the Lock we did have great fun!

World Backup Day – Today AND Everyday

WBD logo

According to a 2016 survey  by Backblaze 24% of people have never done a backup and 25% only do so yearly! 

To bring more awareness, March 31 is World Backup Day, chosen to be the day before April Fool’s Day to remind people, “don’t be an April Fool. Be prepared.”  We know we should back up frequently, ideally daily, but it doesn’t hurt to have a day where we are thoughtful about all devices, all content, related to both work and our personal lives.  While we may have automated backups at work, do you at home?  Safeguard your photos, phones, tablets, financial documents – all important files. If you are one of the very prepared that does regular backups, do you also have a plan of action in case those backups are needed in the future?  Have you tested it?   

There’s something for all of us to think about on World Backup Day and according to the founder, Ismail Jadun, cake is also an acceptable method of celebrating, provided there is cake for all.  So safeguard your data and then celebrate with cake!  Info can be found here.  See more at Twitter: @WorldBackupDay .  While you’re there, follow us: @Referentialinc.  As they say, don’t be an April fool, but do be prepared.