Sometimes a little friendly competition helps bring some new energy to a task you may have done before. Who says sticker charts are just for kids!
For many of our clients we have a focus on recruiting new advocates into their program. Ensuring a robust program membership is the key to finding the right customer for upcoming opportunities. We’ve decided to inject a little competition into the recruiting process for one of our clients.
Sparkly smiley face stickers are climbing up a chart. Three of our team members are in a bit of a race to see who will recruit more advocates this month. It’s fun and it makes the progress visible to everyone. And the person who recruits the most wins bragging rights though when we have other competitions sometimes they have prizes!
How do you put a little fun into your work?
We are interviewing our clients and their customers all the time. Each discussion about how our role with the client might expand is really an interview. Each call with a potential advocacy program member is an interview. Lots of them, every day. This article from the Content Marketing Institute, written by Clare McDermott, “Perfecting The Art of the One-on-One Interview”, is full of useful ideas and links to even more ideas.
McDermott divides the article into sections: how to prepare for the interview, how to begin the interview, and how to hit your stride. Each section has great information. Depending on your level of interview experience this may serve as a refresher or be full of new information. We’re sure that even the expert interviewers among you will learn something new. Reading this article is well worth your time.
Let us know what you learned or how the article reinforced something you’ve always thought important. Leave a comment, below.
Do you use personas to help shape your content and programs? This article by Jessica Vionas on the Business2Community site points out some traps to avoid as you are developing buyer personas. Mistake number one is making assumptions. Many of us have been guilty of that, especially if you do not have funds for research. Ideally you would be able to interview a subset of your customers rather than rely solely on market research. Just don’t skip research! Use that knowledge to create fact based, not assumption based, personas.
Once you begin to develop your personas the article suggests not slicing and dicing too finely. How many personas do you really need? What differentiates one persona from another? Roles are often used but is it really the role the person is in or is it the challenges they face which are the key differentiators of your various personas?
We hope the last mistake covered in the article is not true for you – creating personas and then not using them! As the articles says, that is “just silly”. I suspect some might have even stronger language for that situation!
Do you have fact based personas that you use as you develop content and programs? Share your experiences in how they have helped you be successful.
Interesting Business2Community article, here, about how to handle time wasting people at work. There are just a few of key points:
· Know how to delegate
· Set times for handling questions and issues
· Rethink your meetings
The last one applies to all of us. How many meetings happen out of habit week after week or are much longer than they need to be? Do many of your meetings share information that could have just as easily been sent as an email? Do they have way more attendees than are really needed?
As we look ahead to 2018 maybe we should all reevaluate our meetings. Make sure the attendees are appropriate and determine if they all need to be there the whole time. See if there are more efficient ways to share information. Try going without – what happens if you skip a few! Give us your ideas for minimizing the time devoted to meetings, would love to hear your tips.
Are you part of a B2C company? If you’re not, you no doubt interact with them as a consumer, so the following is relevant to all of us. A recent Salesforce blog post titled, “Micro-Moments to Transform the Customer Experience”, starts off with a bang:
“According to the fourth annual “State of Marketing” report, here, brands are increasingly competing on customer experience. In fact, 52% of B2C customers are likely to hop to the competition if you aren’t delivering a personalized experience.”
52% is an astounding number. The article focuses on “micro-moments”, a term credited to Google. Micro-moments are all those time consumers turn to their mobile devices to answer an immediate question. They are key opportunities to present a great customer experience and even to increase customer loyalty. Each time we look for a review, check on status of a shipment, pull up tickets on our phone and so forth are key elements of our relationship with any business, including yours.
The blog post has stories from many different companies about how they are using these micro-moments to improve the customer experience. It’s worth a read, it may spark a great idea for your company!
National Cyber Security Awareness Month was created as a collaborative effort between government and industry to ensure everyone has the resources they need to stay safer and more secure online. This marks year 14! The website has a wealth of resources from tip sheets to suggested social media posts and links to training and educational resources. There is a great infographic here about how to get involved. Each week of the month has a unique theme from online safety to protecting infrastructure from cyber threats. The site is a great resource, visit to learn more. We’re all responsible in keeping our personal, company, and client information safe, make sure you are well informed. Staysafeonline.org is a great place to start.
It’s late afternoon, you’re dragging, what do you do to energize for the rest of the day? Lots of strategies here from caffeine, which means the newly opened coffee shop around the corner has seen several visits from us already, to taking a brisk walk. Those walks might be walking meetings or just a good chance for a change of scenery and a change of pace. This article from Fast Company has many great ideas that might work for you. Research shows late afternoon might be the best time for team meetings or brainstorming. It also might be the best time for your social media postings, while others take a break with their social media they just might see your posts!
Each of us needs to determine how we can best optimize our days. Plan ahead, do tasks at the ‘right time’, and sometimes take a break to refresh can all help us keep our productivity high all day long.