Hard to believe it but school is about to begin for our interns, and school starting is often seen as the sybolic end of summer. It’s been great having them with us. Two are employees of one of our clients, which we have hosted in our office, and one we claim as our very own. So many benefits, for both them and us.
They have learned much of the ins and outs of customer advocacy but that’s only the beginning. With very little experience in an office beforehand they also learned communication skills, how to dress, business etiquette for meetings, and that lunch with your friends might allow for a different set of manners than when in a work setting. They all go to great colleges but there is a lot about day to day behavior in the workplace that they have no way to learn until they are in the workplace!
We benefit as well. Nothing like having your documentation tested by someone with fresh eyes and that has never used any of the referenced applications! We’ve been able to accomplish much more with their help. While we might have to do some teaching or reviewing they have been able to contribute from day one, allowing us to get to ‘wish list’ projects. Having interns also provides a growth opportunity for Referential staff. Mentoring others is valuable experience and we did match each intern to staff for the bulk of their work.
Being honest, we’re looking for a great pool of talent to help us not only in the summer but throughout the school year and just possibly to join Referential, or one of our clients, once they graduate. We’ve had interns for years and the set we have now is great, we’ve been very happy to work with them. And we must thank them for introducing us to a wonderful fried chicken restaurant, another benefit!
Our partner, Influitive, has a variety of great resources for those in the customer advocacy field. One is recent research from IDC, The Role of Marketing in Customer Advocacy which you can download here.
The world has changed, how buying decisions are made has changed, and customer advocacy is more crucial than ever for continued business success. The report has interesting commentary and charts about how advocate marketing staff splits their time among their many responsibilities and which advocate marketing tactics are most common. There is also discussion of common barriers and suggestions for key success metrics. The research concludes with recommendations for success.
This is worth a read. Let us know if the content resonates with you. Is this is what you are seeing in your industry, with your clients? Interested in your thoughts!
Last year fully 54% of American workers did not use all their vacation according to this post from Business 2 Community written by Kristen Carlson. Taking time away to refresh and recharge is valuable but do you know just how valuable? This article from Inc by Lolly Daskal has some interesting statistics.
When we do go on vacation 3 out of 5 of us do some work, some more than others! If you don’t take your vacation you’re likely to have higher stress levels and negatively impact both your cardiovascular health and even your year end performance rating!
At Referential we believe taking vacation is important. We just did a quick mid-year reminder to everyone of how much vacation they have already used this year and how much they still have available. We encourage early planning for time off at the holidays, which is really important for us as our clients still need our services. We are open and stagger time out of the office so as to continue to provide coverage. We discourage carry over, we’d rather people take their full vacation and get the associated benefits each year. So far team members have had staycations, attended music festivals, visited the Caymans, the Dominican Republic, Spain, France, and Seattle, to name just a few places, with more exciting locations in plan.
Be among those that take all of their vacation time each year! You’ll feel better and perform better as well.
Do you localize content? Some of our clients do. We’re involved as we have on staff native speakers of several languages and are able to localize, not just translate. A recent study from the CMO Council surveyed marketers for information about the state of localization in their company and is summarized in this article on MarTech Today by Amy Gesenhues.
A full 75% of CMOs invest less than 10% of their budgets for localization and, regardless of spend, a large majority are unhappy with the results. Of the total surveyed only about one third felt they were doing well or were very advanced in this area.
The report address the broad issues of localization, it’s certainly not language alone. For international content one must address everything from number, currency and date formats to colors and visual images plus so much more. Even strictly within US borders localization efforts are also applied to content due to large differences across the population. it is important to change your content to best meet the needs of various locales. Localization is a complicated area!
Get the full report here for insights on marketers views about localization efforts and see how your company compares.
Whether personally or professionally, it’s likely you use Facebook. Just last month Facebook hit the milestone of 2 billion, yes billion, users. Nearly 25% of the world’s population uses Facebook. These stats and others are in a recent post from Business2Community by Mandy Edwards, 20 Facebook Statistics for 2017, here.
Did you know Shakira has the most Facebook fans of any musician? Or that 85% of Facebook video is watched without sound?
From a business perspective 40% of Facebook users have never liked a business page, yet Facebook is the social platform marketers say is most important. If you have decided Facebook is a good channel for your business, how do you make your business page stand out? Are you reaching your social, and more specifically, your Facebook goals? Let us know.
There is a great article from Forbes about the world’s most influential CMOs. They name the top 50. Forbes teamed with Sprinklr and LinkedIn to compile the list. Their criteria included impact on brand performance, impact on brand awareness, external and internal influence, and influence on peers. An impressive list of CMOs indeed! Worth a read for more information about their shared characteristics.
We are proud to say our clients are well represented on the list. 4 of the top 13 are clients, showing their appreciation of and concern for the influence their customers can have. Congratulations to all of course and extra congratulations to our clients!
We have two team members headed to Australia for video shoots. They should be there now but their flight got cancelled last night so they have a ‘fun’ day working from LA. Fingers crossed that they jet off tonight. It would be nice to have a day to adjust rather than having to run from a 17 hour flight straight to the customer site!
We’re seeing more and more use of video with customer advocacy, and for good reason. This article from Insivia has some very interesting statistics, 27 Stats About Video in 2017. Bottom line, people are viewing a lot of video, more every day. Executives are viewing and sharing video, 4X as many customers would rather watch a video about a product than read about it, and marketers who use video grow revenue faster than those who don’t. The stats in the article have links to the source so you can learn more. The article has a lot of information which helps reinforce the importance of video.
If you are using video great. If not, give it a serious thought and give us a call so we can show you how effective video can be in your advocacy work and help you join the majority of marketers using video.