There is a great article from Forbes about the world’s most influential CMOs. They name the top 50. Forbes teamed with Sprinklr and LinkedIn to compile the list. Their criteria included impact on brand performance, impact on brand awareness, external and internal influence, and influence on peers. An impressive list of CMOs indeed! Worth a read for more information about their shared characteristics.
We are proud to say our clients are well represented on the list. 4 of the top 13 are clients, showing their appreciation of and concern for the influence their customers can have. Congratulations to all of course and extra congratulations to our clients!